CREATIVE LEADER · BUILDER · EDUCATOR

Build things.
Build people.

I'm Adam Bostrom. I lead marketing for 17 print and sign locations across four states, teach graphic design, and build products that solve real problems. Creativity is at the heart of all of it.

Let's connect Read my story
Adam Bostrom smiling outdoors in front of golden autumn trees

17 locations

Marketing leadership across Idaho, Utah, Montana, and Wyoming

College faculty

Four years teaching graphic design on campus at BYU–Idaho, and online since

Past president

Idaho Falls Advertising Federation

MBA

Business depth behind the creative work

WHAT I DO

Three roles. One habit: making things better.

CREATIVE

Ideas into action

Make things with care. Show the thinking, the process, and the work, from a campaign across 17 locations to a single mailer.

BUILDER

Systems that scale

Build teams, tools, and ventures that help other people do great work, and keep working long after launch day.

EDUCATOR

Teach what you learn

Lead generously. Share knowledge in a way that gives other people confidence, in the classroom and on the team.

[Photo — leading your design team or teaching a class]

MY STORY

I didn't wait for the title.

It started with a clip-art program and a tractor-feed printer on my dad's PC. By 15 I had my first copy of Photoshop, and I was hooked.

The path wasn't straight. I tried my dad's field first, switched to design, got let go from my first design job, and worked as a pharmacy technician until I found my way back in at AlphaGraphics.

A few years later I saw that marketing needed an owner. So I wrote a plan, presented it, and asked for the chance. That plan became my role, and then an in-house design team serving every location.

Today the work I'm proudest of isn't something I designed. It's the designers I've helped grow.

WHAT I'M BUILDING

Teams, tools, and the systems behind them.

I'm not a developer. I'm a marketer who got tired of waiting for the right tool, so I learned to build it with AI.

LEADERSHIP

In-house design team

A distributed team and intake process that handles the design work for every location in the family of brands.

NEW SERVICE

Creative Marketing Services

Turning that internal team into a service line customers can hire for design and marketing.

BUILT WITH AI

Layerwright OS

A self-hosted system that runs the orders, inventory, and production for my 3D printing business.

layerwrightos.com →

BUILT WITH AI

Ward Hub

A web app that helps the leaders of my church congregation stay organized from week to week.

AI won't replace creative people. It will replace creative people who stop thinking.

Use it for speed and ideas. Keep the judgment, the empathy, and the meaning human. That's how I build, and it's how I lead teams through change.

SPEAKING & MENTORING

Let's talk about creative leadership.

I speak at business events, industry groups, high schools, and colleges. My favorite audiences are people about to lead creative work for the first time.

Invite me to speak
  • Developing designers into leaders
  • Using AI without losing the human element
  • Building marketing systems that scale across locations
  • Careers in graphic design

MY VENTURES

Businesses I've started on the side.

Kreatrix

Web design for small businesses that want a site that looks sharp and actually brings in work.

thekreatrix.com →

BEYOND WORK

What I'm building it all for.

I've been married for 16 years and I'm dad to three boys. You'll find us hiking, backpacking, camping, or out on the water in kayaks. I serve in my church congregation, keep my Swedish grandmother's traditions alive, and spend more Saturdays than I should tending the smoker. Brisket taught me what good leadership already knew: the best results come low and slow.

[Photo — family on the trail]

[Photo — at the smoker]

[Photo — a Swedish family tradition]

Let's build something.

Whether you're hiring, looking for a speaker, or just want to swap ideas over brisket, I'd like to hear from you.

Connect on LinkedIn →